Lil Miss Bump Posted July 21, 2010 Report Share Posted July 21, 2010 http://news.uk.msn.com/odd-news/articles.aspx?cp-documentid=154179114&ocid=today Misleading Burger King ad banned A misleading Burger King tendercrisp ad has been banned A Burger King campaign has been banned after customers complained that their chicken sandwich was far smaller than the one shown in the ad, a watchdog has said. The television ad for the Tendercrisp chicken burger featured a man eating a large burger in a motel room before an angry-looking cow was shown standing in the doorway, with a voice-over saying: "So good, you'll cheat on beef." Two viewers said the ad was misleading because they believed the product sold in Burger King stores was significantly smaller than the one shown in the ad. Defending the campaign, Burger King said it needed to clearly show all of a product's ingredients in its advertising. The Advertising Standards Authority (ASA) said it bought three Tendercrisp chicken burgers and found that the thickness of the burgers, the quantity of additional fillings and the overall height of the product was "considerably less" than appeared in the ad. It added: "We also examined the size of the burgers in the hands of an average-sized man and considered that they did not fill the hands to the same extent as the burger featured in the ad. "We concluded that the visuals in the ad were likely to mislead viewers as to the size and composition of the product." It ruled that the ad should not appear again in its current form. Quote Link to comment Share on other sites More sharing options...
Lisa (Fragglebabe) Posted July 21, 2010 Report Share Posted July 21, 2010 LMAO Quote Link to comment Share on other sites More sharing options...
valkyries Posted July 21, 2010 Report Share Posted July 21, 2010 lol Quote Link to comment Share on other sites More sharing options...
BingBlaze n Skyla Posted July 21, 2010 Report Share Posted July 21, 2010 lmao - some ppl r sooooooooooo fussy lol Quote Link to comment Share on other sites More sharing options...
Dunc Posted July 21, 2010 Report Share Posted July 21, 2010 Dam right I agree it should of been removed as well Quote Link to comment Share on other sites More sharing options...
Marc Posted July 21, 2010 Report Share Posted July 21, 2010 Wonder if it was a billboard? ...... In which case it would have been HUGE LMFAO Quote Link to comment Share on other sites More sharing options...
Sarah Posted July 21, 2010 Report Share Posted July 21, 2010 Wonder if it was a billboard? ...... In which case it would have been HUGE LMFAO you wish you could get a burger that big Quote Link to comment Share on other sites More sharing options...
HuskyCouture Posted July 21, 2010 Report Share Posted July 21, 2010 Quote Link to comment Share on other sites More sharing options...
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